Project Description

CrunchVest Logo Process

CrunchVest is a SaaS company that provides a data analytics platform which allows real estate investors to track investment opportunities according to personalized metrics.
Mind map brainstorming for CrunchVest logo

Ideation – Word map

Sketches for CrunchVest logo ideation

Sketching

Digital Iterations

Media

Print + Digital / Branding

Client

CrunchVest
Milwaukee, WI

Agency

Freelance

Created With

Illustrator

CrunchVest Logo Option - Key over a shield with a star icon

Option 1

Option 2

Option 3

CrunchVest Logo Option - Four arrows pointed inward in four quadrants, the lower left quadrant arrow in green, the rest in dark teal

Option 4

Option 4 Clarification
Arrow:

Investment, Growth

Axis/Plus Sign:

Data, Increase

Intersection:

Home, Neighborhood

X:

Marks the Spot

Final Logo Variants

CrunchVest logo in light blue and lime green